New Press: DW&P in the Fairfield Citizen

Fairfield Citizen Photo 600 Hoydens

Not all sectors of the economy
have rebounded from the
Great Recession that began in
2008. The real estate market
took a devastating hit, and
while housing prices and sales
in Fairfield County are on the
upswing, neither are where they
were six years ago.

Whether dictated by the lingering
economic downturn and
the larger amount of inventory
on the market or the advent of
social media or just a natural
evolution in the selling process,
realty agents are getting
creative with their marketing
techniques. They are augmenting
the traditional methods of
newspaper and online advertising,
hosting open houses and
networking with out-of-the-box
measures to generate interest
and offers for their listings.

Denise Walsh, who works from
the downtown Fairfield office of
William Raveis Real Estate, has
organized several events called
Twilight Tours on Thursday evenings
this summer to introduce
agents and prospective buyers to
listings in particular neighborhoods.
The tours also introduced
them to local restaurants, which
provided food for each of the
houses featured on the tours.

“We want to give buyers a
more convenient window to preview
houses in a less pressured,
more relaxing atmosphere,”
Walsh said. It gives them a sense,
in an hour or two, what the
inventory of homes is like and allows
them to comparison shop…..

Read the rest of the article here

© 2018 Denise Walsh, Realtor licensed in the state of Connecticut · Last modified: 02 September 2014 · Log in · IDX · real estate web: darrylo